Names can carry a lot of weight. Each of my 3 children’s names was chosen with such care. My oldest (who will be 13 this month!), his name came easily. Quite literally just rolled off my husband’s tongue and that was it. He is named after both of our dads and has a strong, yet fun name. My middle child, her name was much trickier. In fact, I changed my mind, but not until after having things custom made for her. Oops! In the end, I’m glad for the change. It’s been a precious name for her and her middle name always reminds me to be gentle with her when I have to use it. My little guy, who really isn’t so little anymore, his name was tricky. To be honest, we kind of randomly chose it (babynamegenie.com anyone???), but made sure it had a great meaning. And he lives up to that meaning every single day.
So, where did PursueGood come from? If I’m being honest, it’s the second business name I’ve used. In fact, I’m currently in the process of rebranding, which is a huge undertaking even for a small business. There are many steps I need to take to fully transition, but none of those steps can be taken until I find the perfect name, for both now and the long haul.
After a lot of thought about my target audience, my purpose and product, a few poor ideas, and a lot of web domain searching, I finally came to PursueGood. To me, it can mean so many things.
Pursue, according to dictionary.com, means to strive to gain, seek to attain or accomplish. According to the Cambridge Dictionary, it means to try to achieve or to continue to do/consider something.
Good can include so many things. I chose this particular word because of the scripture “fill your minds with those things that are good and that deserve praise: things that are true, noble, right, pure, lovely, and honorable” (Philippians 4:8 GNT).
Ultimately, to PursueGood, to me, means to strive to attain things that are true, noble, right, pure, lovely, and honorable. This can mean being the best version of ourselves we can possibly be and learning all the ways in which to get there. It could mean being a better wife, a more patient mom, more compassionate to our planet, serving our community more, and so much more. Ultimately, my goal is to inspire YOU to pursue the best good you know. To learn about the good things you’ve never considered before. Inspired to grow as a person. To be confident in the fact that you are counter-cultural and that is not only okay, but refreshing. Let’s PursueGood together. Will you join me?